Thanks to Elizabeth for the great comment here. She linked to the article, “Amazon Taps Its Inner Apple” written by Adam Penenberg, that led to this post.
I’m in the mood to hate on Amazon (bad grammar intended). This feeling could stem from my budding career in publishing. But whatever the origin, I resent Amazon’s plan to control every aspect of publishing – from content to distribution.
Penenberg points out that the Amazon threat encompasses both electronic and print books. The Kindle enables Amazon to bypass traditional publishers and lure authors with higher royalty rates in lieu of advances (this minimizes both the up-front risk and the high return issue that the industry faces). In fact this has already begun – Amazon has released a Stephen King novella. Because publishing is such a “hits” business, if Amazon seduces the biggest names, publishers lose their major sources of revenue. And we all know that there isn’t enough to go around as it is. (We in the industry are in it for the love, not the money).
On the print and distribution side, Amazon has ventured into print-on-demand. What’s to stop them from suggesting that publishers merely send them the book’s file and Amazon will print and deliver the copies. The publisher saves on printing, freight, fuel. Amazon becomes the book seller and buyer.
I’ll pull myself back here before I go into an incoherent rant – Amazon still has a long way to go before the above happens. And I don’t think (I don’t want to believe) that they can do it. There is still major competition in the e-book distribution channel – mainly from Apple. And Amazon is nowhere near Apple’s level in hardware design.
I’m rooting from Apple (if I had to choose one company to dominate) – why? Because Apple is the lesser of the two evils – a hardware company, it is intent on selling devices, not content. Though publishers may get squeezed on e-book prices, they will still be in control of content. And, yes, they will have to change their ways, but it’s been a long time coming.
For now, publishers benefit from the power struggle (we’ll throw Google in later). No one company is controlling the distribution channel; there are multiple bidders.
And I’ll say it again – the way we consume books is going to change drastically but traditional books will never completely go out of print. They are timeless.
-Emily
P.S. – I’m personally boycotting Amazon. When it comes my time to purchase a reader, even if it is inferior to Amazon’s model (I’m hoping it won’t be – I’m hoping Apple will have something by then) I will not buy a Kindle.
P.P.S. – Thoughts?