This morning I saw Galley Cat’s snippet about the new dating site from Borders UK called Happily Ever After. I think this is such a precious idea (and name)! What better place for book lovers to meet real-life lovers than in a bookstore? But in this age of online bookselling and buying, it’s not so easy to check out who else is browsing the virtual aisles with you. (And, no, this is not what I had in mind when I said, “book lovers”… you perv.)
On the Site, you are greeted with this invitation: “In all the best fairytales, girl meets boy and frog turns into prince. If only real life was so simple! Sometimes fate needs a nudge in the right direction, so sign up to Borders’ Happily Ever After dating site today. With hundreds of like-minded singles to meet online, search to see who’s already joined us and start a whole new chapter in your love life.
For the latest and greatest advice on all things dating why not check out some of these amazing dating titles from our self-help range which now have up to 25% off!”
Well-done, Borders, for taking a theme and finding all the angles. Love, advice, chance meetings in a bookstore, and that line that all women love… “Happily Ever After“.
I’ve never used a dating site, and I’m not sure that this would necessarily be my first choice if I were going to, but I think it’s a great example of innovation. Your thoughts?
-Kristina
Happily Ever After
Emily Lyman
kristinaradke